Narrative transportation
- Neo
- Feb 12, 2022
- 1 min read
Updated: Sep 5, 2022
On storytelling in business and beyond
Or listen here (direct link to the episode from the hbr page)
From addressing climate change to the Theranos scandal, Jonathan Gottschall explains the ins and outs of stories and argues for establishing a culture of honest storytelling in business. Gottschall is the author of the book "The Story Paradox: How Our Love of Storytelling Builds Societies and Tears them Down".
More
Jonathan Gottschall's homepage
The Theranos scandal
Narrative transportation (Wikipedia)
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